Airbnb
Make activations that get headlines around the world.
That was the brief for the Only On Airbnb team. And that’s what we did. What’s even more crazy, we did it every month.
Some highlights…
partnering with Mattel to create a real life Barbie Malibu Dreamhouse.
putting Downton Abbey on the platform to coincide with the worldwide film premiere.
opening the doors of Jaipur City Palace in India, giving guests the chance to be hosted by a Maharaja.
turning the last Blockbuster Video on Earth into the ultimate 90’s themed sleepover.
creating the Airbnb Sabbatical program, which encourages guest to travel with purpose, like enlisting guests as citizen scientists and sending them to Antarctica to conduct an environmental impact study.
Airbnb Plus
Launch the next evolution of the brand.
That was the ask for team on Airbnb Plus– a brand within the brand that elevated the quality, design and human touch of the Airbnb experience.
To accomplish this, we established the look & feel, voice & tone to create all of the launch assets including the anthem film, landing page and social films.
Team - Naz Arandi, Olivier Gillaizeau, Parker Grant, Yara Khakbaz, Rakel Krook Smith, Mariola Costa, Tyler Sharkey, Andrea Nguyen, David Vale, Giselle Morgenstern, Amy Silberman, Sofia Aguilar, Kim Wohlleb, Alexis Santoro, Christian Rongovilla, Owen Katz, Laurent Linville